It is a profitable strategy for Netflix. Immediately after the announcement of the end of account sharing on May 23, Americans flocked to offers to access the company’s catalog of movies and series on their own, the Bloomberg agency reports.
A record since confinement
From May 25 to 28, an average of 70,000 people subscribed to the Netflix service every day. This data was collected by Antenna, which has been tracking subscriptions taken on the platform since 2019. Such an influx has never been recorded.
This four-day period is the best for the company, says Antena. In the past, only the start of the first confinement linked to the Covid-19 pandemic had caused such a phenomenon. But its magnitude had been less.
Whether the American response will be the same in Europe remains to be seen. Spain, where the measure has been active since February, saw one million people unsubscribe in the first quarter.
A disavowal that Netflix expects since the company expected some of the clients to abandon the service in the short term before the measure is profitable. Before the end of shared accounts, 100 million households had access to the Netflix catalog without paying for it.
Source: BFM TV
