Leading New York newspapers are raving about the new store “O Mundo Fantástico da Sardinha Portuguesa”, which opened last month in the heart of Times Square, one of the most visited tourist spots in North America.
Last Monday, The New York Times published an article titled “Avoid the M&M Store and Go to “The Fantastic World of the Portuguese Sardine,” highlighting the concept developed by “O Valor do Tempo, a group company that owns is from the historic Comur Cannery, founded in 1942 in Murtosa.
The newspaper writes that the company is “known for its sardines, skinless and boneless, with flavors such as lemon and pepper”.
“The colorful cans are stacked from floor to ceiling on two levels and retail for around $13 (€12) or more. And for gifts, there are commemorative cans marked from previous years – albeit freshly canned – and even one in a gold hue for $44. Other varieties of canned fish, such as cod and octopus, are on the way,” says the article, urging New Yorkers to visit “Times Square’s new canned fish emporium.” explore.
The New York Post also reported the opening at the new store of “an acclaimed Portuguese sardine merchant” who “landed in New York to satisfy the ever-increasing craving for canned fish.”
“Entering the place, which is still in its ‘soft opening’ stage, is like entering an epicurean toy box trapped outside of time: there are painted figurines, staff in old sailor outfits and, of course, two floors of shelves – The top shelf is accessed by a retractable library ladder, containing cans of multi-colored sardines, resembling a true ‘Fort Knox’ fish,” says the New York Post.
The newspaper also tells the reader that the cans are “organized chronologically from 1916 to the present” and that the concept “aims to spread this haute cuisine in the United States, where, unlike Europe, sardines have long been synonymous with cheap food. ‘”.
‘The Fantastic World of the Portuguese Sardine’, inaugurated in August when Times Square is traditionally busy with tourists, marks the international expansion of this concept, which already has several stores in Portugal.
“We opened our first ‘The Fantastic World of the Portuguese Sardine’ store outside of Portugal. Daring to live the American dream, we brought to Times Square one of the most relevant business cards in Portugal: canned food,” he wrote on Linkedin. platform António Quaresma, president of the group O Valor do Tempo.
“In this fantastic world that now welcomes the city that never sleeps, the sea is the illustrious master of ceremonies celebrating the greatness of Portuguese preserves. Our spotlight is on the fishermen and women whose hands work masterfully in an art that remains alive and faithful to its origins. Our audience is now the world. Let the magic begin,” the businessman added.
Source: DN
