Avatars of candidates for the presidency that lead to the toilets, pulling a football ball, then opening a can of soft drinks … The television channels were redoubled to captivate the spectators during the electoral night in South Korea. “The pressure is strong,” AFP said his Hyoung-An, a journalist of SBS, who has been working on the electoral graphic team since the choice of voting.
“They all ask us what we are going to do next, and they are impatient to see what we are going to bring,” he adds.
This tradition began ten years ago, when the South Korean channels understood that they could attract more spectators the night of the elections depending on the strong culture of K-Pop and K-Drams, and thus striving to make the policy entertaining.
Now, most South Korea channels transmit sophisticated animated sequences that show the faces and body movements of the candidates, with their actors for the use of permission to create the movements, and then add the real faces on it.
A special vote
This year’s election constitutes a particular challenge, because it is an early presidential election after the dismissal of former leader Yoon Suk Yeol, after the failure of his martial law declaration. Therefore, the SBS electoral team had little time to prepare.
“We must achieve the five -month equivalent of work in a few weeks,” he breathes his year of Hyoung to AFP, and added that it was difficult to convince the candidates, very busy, to dedicate a few minutes to film their faces for entertainment.
The favorite, the leader of the left opposition Lee Jae-Myung, appeared in 2022 and lost to Yoon Suk Yeol by the lowest margin in the history of the country. Therefore, SBS already had images of him. The challenge was to recruit Kim Moon-Soo, former Minister of Labor and candidate for the power of power for people (PPP, curator), but his team, too busy, constantly rejected SBS requests. Finally, they obtained three minutes with him in front of a green background. It only remained to create the images.
Calamar game images
On Tuesday night, SBS can have a team of several dozen specialists, to transform the tedious told millions of voting into a show worthy of the Olympic Games. “Harry Potter”, “Square game”, a sprint on a stationary bicycle … No reference is too far from the policy for the SBS channel that multiplies extravagant animations in a synthetic image so that the elections are more accessible and attractive.
In the theme “Squid game”, the images show Lee Jae-Myung and Kim Deok-Hyun competing in traditional games for children seen in the Success Netflix series. “Even smaller ideas are welcome,” Kim Deok-Hyun, SBS journalist. “We collect personal memories, happy moments, everything that the team finds entertaining, without filter or restriction.”
A team member had a particularly successful stationary lesson and suggested that this could work for the election night. In the image, the heads of the two chair candidates sway furiously, their voice part increases with each pedal blow.
“Can we go so far” for presidential elections?
SBS is particularly known for its electoral graphics, but all South Korean networks do it. A rival chain even went viral last year thanks to a rap battle, a rappers duel, among candidates.
“We can ask ourselves: can we go so far with candidates that they could become president?” Kim Deok-Hyun asks.
But journalists behind SBS activities claim that the goal is to create a “flow” to captivate viewers and keep them captivated by the democratic process.
During Tuesday’s vote, media coverage is more limited, but once the survey surveys have been published, “we will transmit dynamic reports, with rapid summaries to help viewers follow the evolution of the situation, he explains.
“We want people to look forward to our cover of the election night, since they are waiting for a new movie, telling themselves:” I can’t wait to see what they are going to do this time. “
Source: BFM TV
