Honda wants to relaunch in electric. After a failed start, particularly with his little one “my”Too expensive compared to what it offered, the Japanese brand presented two very futuristic prototypes at the CES in Las Vegas.
Two concepts “Series 0” which should lead to a new range of electric vehicles launched from 2026.
“We went back to basics and developed the Honda 0 Series with a design created for the new era.”said Shinji Aoyama, vice president of Honda, quoted in a press release, referring to “a bold and pure silhouette”.
At a press conference, Honda boss Toshihiro Mibe insisted that they were part of the philosophy called “M/M” namely “maximize space for occupants” AND “minimize” the one with the machine “to provide driving pleasure”.
The first concept car “Lounge”, features a low platform and a wide exterior body and a very spacious interior. The marketing of a vehicle derived from this concept car will begin in 2026 in the United States.
More space in the “space center”
The brand also presented a second concept car, called “The space center”. It has a particularly spacious cabin that offers “Excellent visibility based on development principle “delicacy, lightness, wisdom”.”.
Honda executives highlighted that this new range will allow vehicles to benefit from advanced driver assistance technologies. “more accessible”.
In 2021, Honda set the ambitious goal of having sales of 100% electric cars (vehicles with electric batteries or that run on hydrogen) by 2040 around the world, but it is starting from afar.
Advances in autonomous driving are also expected
The Japanese number two in the automobile industry also wants to be at the forefront of autonomous vehicles. Honda, associated with Cruise, a subsidiary of the American General Motors, announced last October its intention to launch a robotaxis service in Tokyo in early 2026.
However, in an interview given on Tuesday to Bloomberg TV on the sidelines of CES, Toshihiro Mibe no longer mentioned a precise schedule: “We plan to introduce autonomous vehicles in an urban environment in the late 2020s”declared.
For “marks its determination to achieve a historic transformation” represented by the electrical transition, the group decided to change its signage by replacing the “h” which dates back to 1981 and has a new logo on its vehicles.
This new logo will appear on all new electric models in the future, including the Honda 0 Series range.
Source: BFM TV
