The Italian luxury car manufacturer Ferrari marked its entry into the electric era on Friday by inaugurating a new avant-garde assembly center in Maranello, its historic headquarters, which will see the birth of its models of the future.
Without giving up its legendary brand DNA that makes automobile enthusiasts around the world dream, Ferrari is preparing to take the step towards its first 100% electric model: this sports car will be presented at the end of 2025 and will be produced in the new installations starting in January 2026. A great challenge for the prancing horse brand, known above all for its powerful and roaring combustion engines.
A 4.2 hectare factory valued at 200 million euros
Thanks to its “e-building”, in which Ferrari has invested 200 million euros, the group aims to obtain “greater production flexibility based on demand, reduce the development time of new models” and “reduce emissions per car produced,” explained its general director. Benedetto Vigna. “We don’t want to increase production capacity, but we do want to have more flexibility to make customizations for customers,” he argued.
The 4.2-hectare factory will host both the production of traditional internal combustion engines and hybrid and electric motors, “all of them capable of guaranteeing Ferrari’s own driving emotions,” the brand says.
The head of testing, Ferrari president John Elkann, was enthusiastic on Wednesday.
“I’ve driven it and it’s incredible, in every way,” the “thrill and excitement you’ll feel” aboard the future electric car “will be simply exceptional,” confided John Elkann.
And what about the iconic roar of Ferrari engines? “There will be a sound,” she promised, without revealing more details.
3,000 solar panels to power the factory
In early 2025, the new production line will welcome the Purosangue SUV, whose orders have exceeded all expectations, and the SF90 Stradale, Ferrari’s first plug-in hybrid sports car. The new plant will also produce electrical components considered strategic, such as high-voltage batteries, electric axles and electric motors.
The building, which should be operational within weeks, is partly powered by more than 3,000 1.3-megawatt solar panels installed on the roof. By the end of the year, the factory will run entirely on renewable energy, Ferrari says.
100% electric and hybrid models should represent 60% of the manufacturer’s production in 2026 and 80% in 2030, according to the 2022-2026 strategic plan presented two years ago. The prestigious brand currently has four hybrid models. The first hybrid car was produced in 2013: the LaFerrari supercar. By 2026, a total of 40% of product investments will be allocated to hybrid cars and 35% to fully electric vehicles.
Ferrari optimistic about future profits
Ferrari aims to achieve a turnover of 6.7 billion euros in 2026, thus clearly exceeding the revenue of 5.9 billion recorded in 2023. A goal that the manufacturer intends to achieve, in particular, by launching fifteen new models during the period 2023-2026.
Ferrari presented three road models last year, the Roma Spider, the SF90 XX Stradale and the Spider, as well as two for the track, the 296 Challenge and the 499P Modificata. The brand founded in 1947 by Enzo Ferrari broke all records in terms of results in 2023, with profits that exceeded one billion euros for the first time.
On the racing side, Ferrari made a resounding comeback after a 50-year absence at last year’s 24 Hours of Le Mans, winning the event and thus ending five years of Toyota hegemony. Last Sunday, the Italian manufacturer repeated the feat by winning again at Le Mans, after an epic battle with Porsche, Toyota and Cadillac.
Ferrari announced in February the arrival in 2025 of Lewis Hamilton, seven-time Formula 1 world champion, who will join the legendary Italian team after twelve seasons at Mercedes.
Source: BFM TV
