With its Bigster, Dacia reaches a new milestone. This 4.57 meter long SUV represents its most important offensive in the C segment, medium-sized vehicles and a very important market in Europe with almost one in four new vehicles sold. Enough to continue showing notable sales dynamism within the Renault group.
“From the children’s pool to the large pool”
A new model announced at the time of the presentation of the “Renaulution” strategic plan at the beginning of 2021, as Denis le Vot, CEO of Dacia, recalls:
“Historically for 20 years, Dacia has focused on small vehicles with the aim of offering the cheapest cars. Within the group there was a certain distribution of roles, with Renault mainly in large cars and Dacia in small ones. We wanted to break “this glass ceiling, especially because Renault intends, with Ampère in particular, to move up in the high-end segment, to manufacture electric cars, so there was room for both brands.”
A new model that will allow Dacia to continue advancing towards its preferred target of people looking for a good quality-price ratio.
“Dacia is already on the podium of the brands that sell the most to individuals in Europe, with around 8.3% market share and number one in France in this category. We do this by being present only in segment B. As a result, we went from the kings of the paddling pool to the large pool: we are not necessarily going to be the kings, but we have a spectacular offer between the product and its price” summarizes Denis le Vot.
Moving in luxury
If the final prices are not yet known, Dacia is committed to offering its Bigster for less than 25,000 euros and the “full hybrid” 155 horsepower version for less than 30,000 euros. In comparison, a Renault Austral, quite close in size, currently starts at 36,000 euros and the 200-horsepower hybrid starts at 41,000 euros.
A notable point, given that CO2 thresholds will be tightened next year in Europe, is that all the engines offered in this Bigster are electrified. In essence, the TCe 130 (which will represent the all-wheel drive offering) and the TCe 140 receive 48-volt mild hybridization, as does “the EcoG 140,” Dacia’s dual gasoline-LPG offering, offered as an alternative to the Diesel.
Finally, a classic hybrid version will head the range: a new version of Renault’s E-Tech engine with a power of 155 horsepower, 15 more than in the Duster and Jogger.
A step towards luxury that we also find in the general quality of the vehicle, both outside and inside, with a less adventurous side than the Duster. The trunk volume of 667 liters will allow it to assume this role of family vehicle in the range, along with the Jogger, which will continue to be the brand’s only seven-seater model.
As an additional benefit, the Bigster has equipment unprecedented in Dacia: electric seat adjustment, folding panoramic roof, electric tailgate and even an adaptive regulator. Equipment considered essential to attract C segment customers.
Source: BFM TV
