After months of waiting and its presentation at the beginning of the year, the new R5 arrived at the rhombus brand dealerships at the end of September. In this way, the first deliveries could begin progressively, especially last month, after the Paris Motor Show, where this model was one of the stars of the Renault stand. And suffice it to say that success is already there.
Number one in electricity
In November, the city car, which is reborn in a 100% electric version, occupied first place in sales of the category in France, with 3,316 units registered, according to data from NGC Data.
The new R5 is a short distance from the Tesla Model Y (3,175 registrations in November) and the latest Citroën ë-C3 (1,239 units).
In the top 10 for all engines
This good level of sales even allows the R5 to enter the top 10 in all engines. In November it occupied seventh position, between the Dacia Duster (3,469 units) and the Peugeot 2008 (3,216 units).
The R5, however, is still far from number one in sales in November: a certain Renault Clio, with 7,104 registrations.
Throughout the year, from January to November, it is the Peugeot 208 that dominates the classification, with 81,581 units, slightly ahead of the Clio, with 81,417 registrations.
A Peugeot 208 that is also offered in a 100% electric version: 22,974 units since the beginning of the year of this version again according to data from NGC Data, or 28% of total sales of this model. Which places it in the number two position in electric vehicles behind the unbeatable Tesla Model Y, with 23,769 units sold from January to November.
During the same period and with marketing launched at the end of the year, the R5 is logically ranked 16th among the best-selling electric cars, with 5,292 sales.
A promising success, but one that must be put into perspective
Although it remains promising for the future, the success achieved in November by the R5 still needs to be put into perspective. Renault had launched pre-orders for this model quite early, even before the presentation of the final model in Geneva in February 2024. In December 2023, it was already offering its “R5 Pass” at 150 euros to have priority in the queue of the first delivery.
If we add to this the impressive marketing campaign around this model and a very positive assessment after press tests on the qualities of this model, suffice it to say that this good level of sales is still quite logical. And above all crucial for the economic success of a model manufactured in France on which Renault is counting heavily to prevail in the electrical sector in Europe.
If the first versions marketed have high-end finishes and cost more than 30,000 euros, they could still benefit from the 2024 ecological bonus, which was revised downwards quite suddenly at the beginning of December.
Renault should, however, begin deliveries of more affordable versions, expected at around 28,000 euros (bonuses included), with a smaller battery, 40 kWh instead of 52 kWh and a less powerful engine, 120 horsepower compared to the 150 of the models proposed at launch.
In spring, Renault also plans to launch a version for less than 25,000 euros, without bonuses, with a 95 horsepower engine and only slow charging, limited to 11kW.
Source: BFM TV
