In a depressed auto market, Toyota is in great shape. In France and Europe, the Japanese manufacturer continues to gain market share and reaches record levels. The group is reaping the fruits of its strategy, focusing on the development of hybrid vehicles.
The world’s number one is swimming against the tide of a sluggish European car market. While sales have only increased 0.4% since January, those of Toyota and its premium Lexus brand have soared almost 17%. This year, more Toyotas were sold in Europe than Renault or Peugeot. Toyota climbs to the second step of the podium, still far from the German giant Volkswagen.
Valencia factory
In France, the same refrain: Toyota sales have increased almost 20% since January, when the French market fell 4%. The Japanese manufacturer has forged a special relationship with France, thanks to its factory in Valenciennes, which makes it the first national producer. Quite a symbol: a few weeks ago the milestone of the 5 millionth car manufactured in Valenciennes was reached.
Toyota, criticized for its delay in electric vehicles but a pioneer of the hybrid car, supplies itself thanks to this engine that is increasing. It represents more than 80% of its sales in France since January.
France and Europe represent welcome growth engines for the Japanese manufacturer, which is declining in its historic markets of China and Japan.
Source: BFM TV
