Tesla’s sales in the European Union fell 36% in March 2024, and were almost divided by two during the first quarter, according to figures published on Thursday by the manufacturers association (acea).
In full renewal of its sales success, the Model SUV and, the Tesla brand has seen that its records fall in the European Union in 45% accumulated since the beginning of the year, falling to 36,167 vehicles against 65,774 in the first three months of 2024, the largest relative fall during the period among the main car manufacturers.
Why is this fall in Tesla?
If AFP also evokes “the reputation” of the Tesla Elon Musk chief and “an aging range” to explain this decrease, it is especially this context about its SUV, the best car sold in the world in 2023 and 2024, and with a new version released from this beginning of the year, which explains the mixture of this current manufacturer. It will be necessary to wait for the figures for the second quarter and the launch of the New and in all its versions in most markets to evaluate the consequences of the brand’s boycott by certain customers.
Vandalism, the calls to the boycott, the demonstrations, Tesla have been taken to the task in Europe and the United States since Elon Musk approached Donald Trump, becoming a nearby advisor to the White House and piloting a drastic reduction program for federal spending.
Tesla warned on Tuesday, April 22, on the occasion of the publication of its results that “the change in political sensibilities could have a marked impact on the demand for our products in the short term.” One way to recognize the possible effects of a boycott on sales. In the first quarter of 2025, the manufacturer saw its turnover into 9%, to 19.3 billion dollars.
A European electricity market that grows
In Europe, 100% electric vehicles records, the specialty of the American brand, increased by 17.1% for a year in March, which now represent 15.2% of the market.
The inscriptions of these electric cars have clearly progressed in March in Germany, Belgium, Denmark and begin to take off in Spain and Italy, which accuses a great delay in its European neighbors.
On the other hand, they decreased in France (-14% compared to March 2024), the effects of the fall in ecological bonus always feel.
This progression of electricity in the European Union is not sufficient for the automotive lobby, which points to a “persistent gap between the ambitious objectives of decarbonization and the reality of a slower adoption than expected by consumers,” according to Sigrid de Vries, general manager of the acea, cited in a press release.
Meanwhile, non -recoverable hybrid models are increasingly taking control of the European market: 35.5% of cars recorded in the first quarter were hybrid, compared to gasoline models of 28.7% and 9.5% diesel and 7.6% of rechargeable hybrids.
All combined energies, the automotive market stagnated in March (-0.2% for a year), with 1,031 million units sold in the European Union.
Source: BFM TV
