It is a wind of novelty that blew over the city of Dieppe this Tuesday, May 27 at the end of the day. The city of Sena Marítima, Feud de Alpine, was well welcoming the world premiere of a new model for the Renault group sports brand.
Under a great tent by the sea, many media had been invited to discover the A390, a “fastback” 100% electric, which approaches a cut SUV, to compete with a model like the Porsche Macan, recently converted to electricity. A rivalry now assumed with the main German premium brands, a symbol of the ambitions found by the brand founded by Jean Rédélé 70 years ago.
In this ephemeral scene, the head of the Renault Group, Luca de Meo, opened this presentation, recalling the importance of the moment for the brand that had begun his rebirth in 2017 with a new generation of his 2 -point coupe of 2 points the A110, but since then he lacked perspectives since then.
“Alpine was at a dead point”
“Today, it is a great day for Alpine and all alpine lovers like me, remember where the brand was only 4 years ago (…), when I came for the first time to die in September 2020 (two months after assuming the position in Renault, note of the editor) and I remember that the prospects were quite dark: Alpine was in an imposition, there were no new cars. The Renault Sport engineers, very talented people, very talented people, they had no support of the Management “began the Italian chief of the group in the four brands, Renault, Dacia, mobilizes and, therefore, Alpine.
Among the sites implemented, to give a real place to Alpine, in particular by trusting the role previously occupied by the Renault sports entity, particularly in Formula 1, Queen of the Sport Competition engine, with a renowned stable. “Alpine F1 team” since the 2021 season, but also in resistance and especially in the 24 h of Le Mans.
“Formula 1 was not considered an asset in Renault, but as a cost, a simple position in the marketing budget. In 4 years: Cerete, we have a lot to obtain the returns from the Alpine brand from afar, it has made a great leap and is about to enter the growth years, we have de facto In the upper part of the motor sport “Luca de Meo continued.
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