The answer seems definitive. According to the latest study by Deloitte’s firm on the expectations of motorists in 2025, only 9% of the French plan to buy an electric car this year, exactly the same proportion as in 2024, while the hybrid and the term gain ground. Intentions that are actually already in market figures.
According to the AAA specialist data, in May, the new electric cars records for individuals fell 58%. They already represent only 14% of the purchases of new cars in France.
The price issue but not only
If the price remains the main obstacle to taking the step, new barriers appear. Therefore, 43% of the French questioned are concerned about the cost of replacing the battery, a 4 -point figure compared to the previous study or even their durability (28% of those questioned). If the return of a more generous bonus for purchase in July probably does not resolve everything, it may be able to reverse the trend.
Electric buyers are ready to pay a little more than before: 34% of them plan to spend more than 30,000 euros in an electric car. There is a massive potential market, underlines the Deloitte cabinet. Can this trend find the arrival of the model of models at 20,000 euros, such as the Renault 5 or Citroën EC3 from the entrance level or even the surf byd Dolphin?
A blessing for French brands?
However, I am not sure that French brands take advantage of it. 55% of the French intend to change the brand this year. In the electric, they look much more at the performance of the car than its origin.
“Consumers accept that an electric car is legitimate, even if it is produced by someone who did not know so far,” summarizes Guillaume Crunelne, automobile and associated mobility in Deloitte, in Les Echos.
Buy a vehicle made by a manufacturer who did not know until a Chinese group, for example, is less and less an obstacle.
Source: BFM TV
