“I thought it would be much simpler,” Florian sighs. During the last five weeks, the latter is struggling to sell the Tesla Model 3 of its stepfather, shown at 29,950 euros on the Lacentrale.fr.
However, to listen to it, the car, bought new in August 2023, is in “perfect condition.” Although 39,000 kilometers were toured, its battery still shows 97% possible autonomy. “It is a great product, but the image of the brand received a great blow due to Elon Musk. In October, we would have sold the car between 35,000 and 37,000 euros with 4,000 kilometers less,” deplores.
“Due to its getaways, we will undergo a greater discount, around 20%,” Florian continues. “The anmizcle impact is undeniable. I proposed to the colleagues to buy the car. They refused due to the image of the billionaire.”
Average drop in Tesla prices at 18%
So, in the free fall, the prices of Tesla? The data provided by Leboncoin on the prices of Tesla ads confirm a clear downward trend, without showing collapse.
Since January 2024, the average price of the vehicles of the used brand has decreased from 18.6% of 39,513 euros to 32,176 euros in April 2025, according to the data provided to BFM Business by the online advertising site. The average prices of ads are also immersed in AS24 (-13.4% for a year).
So much so that there are models today in less than 20,000 euros sometimes (and less than 100,000 kilometers).
However, it is difficult to clearly identify a “musk effect” of this data. The price drop in prices is quite regular. As 24 also indicates that “the fall is of a similar order of magnitude with the fall in the prices of electric cars in the market.”
More supply and reduction of catalog prices
The residual value of Tesla is really limited by other factors. First, the supply of electric cars has expanded largely in an increasingly dynamic market (sales, for example, increased 43% in March 2025, according to AAA data), in which Elon Musk’s brand has more and more competitors.
In addition, rental terms with the purchase option (LOA) tend to focus on the same periods. “I received my 3 model in March 2022, since many people and everyone has put them on sale at the same time,” observes Alain, who is also struggling to resell their car and estimates that a sale in June will bring 3,000 less than in March.
“The musk factor plays a bit, but you really have to have a visceral hatred not to buy because Tesla is the best in the market,” he continues.
The used values are also assigned by the Tesla strategy, which regularly leaves its catalog prices. “Proceed with a significant price for the pricing catalog in a recurring manner, such as Tesla, for example, for many months, has negative impacts (…) on future waste values,” says a recent report on the electric car market.
“This is likely to strengthen uncertainty among customers, who, with the hope of new decreases in catalog prices and, therefore, second -hand price falls, could repel their purchase, causing some waiting attitude, and see the attitude,” adds Yoann Taitz, author of this report.
Christophe, who also tries to sell his model 3 Tesla 3 in Pas-de-Calais. “We have just eliminated the ZFES (areas with low emissions), while the French are already afraid to embark on the electric car. They say that their thermal car can still be used a bit,” he says.
Ultimately, the value of Tesla (and electric cars in general) should continue to decrease, particularly due to rapid technological developments in the sector that tends to make older models “decorate” quickly.
In its report, indicata also indicates that the ecology of commercial fleets, now limited by law, “will affect difficult residual values if demand does not progress more and faster.” If sellers provide, the period is quite favorable for buyers, who can do very good business.
Source: BFM TV
