Ferrari presented its first SUV on Tuesday, September 13, the Purosangue, thoroughbred in Italian. A model that was still missing from its range, while its main competitor, Lamborghini, launched its Urus in 2018, and most luxury brands already offer one or several models of this type.
As expected, the Purosangue takes up the latest design codes of the prancing horse brand. It is still relatively low for an SUV, with a height of 1.59 meters, almost 5 centimeters less than an Urus, for a length of 4.97 meters.
If Ferrari has released several 4-seater cars in its history, the so-called 2+2 coupés (with two rather small rear seats), the Purosangue is also affirmed as the first four-door model of the brand and with a few seats quite generous for rear passengers. Small originality: antagonistic doors (or with inverted openings) “to facilitate access to the rear while preserving the compact appearance of this new model”, specifies the Ferrari press release.
There is also a trunk of 473 liters, a record volume for a Ferrari and an important point for a vehicle that claims to be family.
A V12 under the hood
A family vehicle, but still very sporty. Under the hood we find the emblematic naturally aspirated 6.5-liter V12 with a power of 725 horsepower, 75 more than the Urus and a record for the category.
Ferrari insists in particular on its central front position, while its gearbox is placed at the rear, to optimize the distribution of masses and the general behavior of the car.
Result: an announced 0 to 100 km/h in 3.3 seconds and 0 to 200 km/h in 10.6 seconds, for an announced top speed of over 310 km/h.
Cultivate scarcity, even in an SUV
Ferrari does not communicate the prices of this Purosangue, but all the reservations have already found buyers with an unofficial price and without options of almost 400,000 euros.
Therefore, the idea remains to cultivate a certain rarity: the Purosangue should not represent more than 20% of the brand’s sales, with the first deliveries expected in the second quarter of 2023.
A difference in strategy with Lamborghini, which has clearly turned the Urus into a commercial and development engine for the brand, which has made it possible to capture “80% of new customers”, explained its president Stephan Winkelmann at the end of August on the air on BFM. .Business. Enough to also boost the brand’s margin to the bull, up to almost 46,865 euros for each car sold, according to the calculations of our colleagues at BFM Bourse.
It will be interesting, therefore, to see to what extent the Purosangue can play the role of dairy cow of the world champion in the category: the prancing horse brand already generates more than 96,000 euros in profit per car sold, a record in the sector. car
Source: BFM TV
