100% electric cars, more versatile than small city cars and costing less than 30,000 euros, are beginning to appear in Europe. MG, the famous British brand that was bought in 2006 by the Chinese giant SAIC, launches its MG4, a compact sedan whose price starts at 28,990 euros in France.
A very attractive offer compared to French competitors such as the Renault Zoé and Mégane E-Tech, explains Julien Robert, spokesman for MG Motor France, guest of good morning business this Wednesday, September 14:
“We want to democratize the electric for the general public because today electric cars are still very expensive. The Chinese are lucky to have a very diversified offer of electric vehicles since they have planned for just over 10 years to compete with Europeans and Americans. the manufacturers of thermal engines quickly understood that it was quite useless because they were starting very late, on the other hand, switching to electric was the correct strategy because they had understood that it was going to diversify. Today we arrive with vehicles and technologies that are proven, that are reliable, at extremely competitive prices”.
An even more attractive price by adding subsidies such as the ecological bonus, which thus allows the bill to be reduced by 6,000 euros until December 31, that is, a starting price for the MG4 that drops to 22,990 euros. An amount even lower by 3,800 euros than the average price spent by the French on a new car in 2020, according to the barometer of elargus.
A project under study to produce in Europe
With a 0.5% market share in Europe since the beginning of the year, MG still has significant potential to accelerate its development. If for the moment the brand produces in China for Europe, it is considering settling there locally.
“We’re looking at the opportunities because car manufacturing in China is certainly very good, but there is a cost of transportation – shipping and transportation in general is exploding right now – there are customs duties to pay, so if we find a a model economic solution that allows us to set up a factory in Europe, we will do it”, emphasizes Julien Robert.
On the other hand, MG does not plan to associate itself with the various European gigafactory projects, in particular in the north of France. MG has its own partnership with China’s CATL, one of the world’s leading battery producers, which has also launched its gigafactory project in Hungary.
Source: BFM TV
