Finally the long-awaited turnaround on supermarket shelves? Panelist NielsenIQ has just shared their latest data on Fresh and Self-Service Consumer Goods (FGC-FLS). It appears that consumer prices have barely increased since mid-May, both for national brands and private labels.
In fact, weekly inflation has not exceeded tenth of a percentage point for more than a month and was even simply non-existent in the last week of May for national brand products alone.
Above all, the phenomenon is now spreading to the first price private label (MDD), according to figures from NielsenIQ. In the last four weeks, this category of brands has even started to see price drops, albeit very small, since they do not exceed -0.1% in a week.
In detail, prices for these entry-level private label brands broke out of the inflationary zone between the weeks of May 7-14, but approached again in early June.
The most significant drops for vinegar, paper towels and sponges.
The panelist estimates that one in three categories of consumer goods saw their prices fall between the week of May 28 and June 4. A wide range of products are affected by these reductions, but in different proportions, although the figures are still quite timid. The leading trio is made up of vinegar, kitchen paper and sponges, which saw their prices fall by more than 0.1% in the week in question.
But other product categories are also affected to a lesser extent. This is the case of teas and infusions and paper handkerchiefs (-0.09%), syrups (-0.08%), domestic packaging (-0.07%), spreadable creams and litter for animals (-0. 06%) as well as disposable tableware (-0.05%).
Source: BFM TV
