A solution to boost sales
Founded in 2017, the Italian company Big Profiles settled in France in 2021, a country that it has appreciated since 2018, when it supports the telemarketing company Teleperforme. BigProfiles is the first artificial intelligence platform that predicts the probability of purchase of each potential client in the coming weeks and months, within a list or a CRM. It is intended for the marketing and sales professions.
How does it work? “The platform is based on the history of a campaign for the last 6 months. It scans previous buyers to find similar profiles in other sequences to create, with a machine learning model, a list of potential buyers”, explains Roberto Donati, France manager at Big Profiles. Artificial intelligence can also narrow these profiles by eliminating the 20% of potential buyers least likely to influence the transformation of a sale, segment the approach by contacting customers at the best times and giving the best contacts to the best agents. The platform also works live for incoming calls to see the probability of purchase.
Adapt to the market and innovate
The telemarketing market has been under increasing pressure in recent years. Fewer and fewer people are answering calls, which are often blocked. To respond to a campaign that is not taking off, Big Profiles allows, by selecting potential buyers, to convert sales and play with the mood of employees, or even an entire room.
The company works hand-in-hand with its customers and adapts its solution to their feedback by adding features and updates, particularly through new machine learning models. Could artificial intelligence save the telemarketing market? In 2022, 15% of BtoB companies plan to invest more in artificial intelligence, according to the CMI 2022. Good news for players in the sector.
This content was produced in collaboration with OpenMédias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
