“There will not be a green September. Perhaps in March, but not in September,” Thierry Cotillard, president of Groupement Les Mousquetaires (Intermarché), told RTL. So the hope of seeing price reductions, as the government hoped, is gradually fading, being pushed back to spring 2024.
This declaration is like a preamble of the meeting that is celebrated today in Bercy between the Minister of Economy, Bruno Le Maire, and representatives of the great distribution. The minister intends to ask for price reductions, the professionals want changes in the legislation to allow more regular renegotiations.
“The French deprive themselves of fresh products”
Yesterday in France Info, Alexandre Bompard, general director of Carrefour, spoke of a tsunami of consumption caused by the increase in prices.
For distributors, it is the manufacturers who establish the rules of the game without legal restrictions to avoid sometimes abusive increases.
The abuse of “shrinkflation”
This method, which in French translates as “reducflation”, consists of “proposing false innovations by reducing the grammage and increasing the price”, explains the head of the Les Mousquetaires group, thus confirming increases of up to 15%.
Another concern for distributors is the entry into force next March of the Descrozaille law, which aims to regulate the promotion of certain products. The head of Carrefour calls for a moratorium on this measure.
Meanwhile, the networks are launching their back-to-school promotions to counteract the tsunami of consumption. Thierry Cotillard announces the “100 days of purchasing power” operation with promotions on a thousand private label products.
Source: BFM TV
