The executive has changed his tone. After proposing to sell at a loss due to the increase in fuel prices and encountering the refusal of distributors, Emmanuel Macron finally chose to sell at cost.
After this setback, the different brands are waiting. But after hearing about selling at a loss, cost seems like the lesser evil. “L’intérêt de this annonce, c’est qu’on le fait déjà”, nous dit-on chez un distributeur, qui est habitué, comme les autres, à pratiquer ce type d’opération pour des week-end ou des départs vacation.
“The limit of what we can do are economic limits”
Another source celebrates that the distributors have reached an agreement, contrary to what happened ten days ago, when they learned in Le Parisien-Sunday the government’s deficient resale project. It remains to be seen what the executive has in mind this time, particularly regarding the duration of the measure. Response on Tuesday at 17:30 in Matignon: Elisabeth Borne invited refiners, distributors and professionals to sit around the table.
And this actor reminds us that a gas station is certainly fuel, but it is also expenses – such as the maintenance of pumps and electricity – salaries, taxes… Everything that is also behind a cost price.
Which reminds us that a distributor only makes a margin of one, two or even three euro cents per liter of fuel and that, therefore, this will not even have a big impact for the consumer.
Source: BFM TV
