Is Taylor Swift the most influential celebrity in the world right now? The successful American singer is in any case part of the elite in this field, if we take into account her recent publicity stunts, voluntary or not. A few days ago, rumors about a relationship between the pop star and American football player Travis Kelce caused sales of t-shirts with her name to skyrocket.
Present during the game between the Kansas City Chiefs and the Chicago Bears, Taylor Swift was photographed eating pieces of chicken accompanied by ketchup and another condiment that would resemble ranch sauce, made from mayonnaise and mustard, among others.
A nice publicity stunt for Heinz
And this simple photo published by an amateur had considerable commercial repercussions since it prompted the famous Heinz brand to announce the upcoming marketing of a new product mixing the two sauces.
“It’s a new era for Heinz. Introducing Ketchup and so-called Ranch. Limited edition bottles coming soon,” reads an Instagram post from the company along with a photo of the bottle containing a light orange sauce.
A nice advertising trick that the Heinz brand pays for here with these 100 unique bottles. According to USA Today, the brand has not yet indicated where and how it intends to market this product, which promises to be a collector’s item.
The Empire State Building lit up in red and white
However, Heinz isn’t the only company looking to cash in on the ranch sauce craze, such as the Hidden Valley Ranch brand. The latter also joined the movement by tweeting a photo of her sauce bottle with a red label and the inscription “Tay+Trav” in reference to the couple.
Mais le phénomène est même there encore plus loin mardi soir when the Empire State Building is illuminated in red and white, in référence à la color des deux sauces, after a tweet du compte official du monument emblematic de la ville de NY.
Source: BFM TV
