If it is still difficult to assess the exact economic benefits of the Rugby World Cup currently taking place in France, Florian Grill, president of the FFR (French Rugby Federation), welcomes the results “that exceed expectations.”
This Thursday on BFM Business, the manager mentions “more than one million tickets sold” for a forecast of 2.5 million in total. According to Deloitte, the global impact should be around €2.4 billion.
“We would be stupid” if they did not renegotiate rights
Building on this success, we must look to the future. In addition to new licensees, Florian Grill hopes the sport will attract more television rights in France. It should be remembered that the current Ligue 1 football season was negotiated for 663 million euros. For rugby, it is 454 million for 4 seasons. The leader wants to focus on renegotiating these rights.
The same goes for sponsorship that tries to attract more companies to the t-shirts. “Companies look for meaning, they all have CSR plans and this dimension is not incompatible with performance. When we give meaning, we perform better and people understand that rugby (offers) an additional soul.”
Source: BFM TV
