The management of the women’s ready-to-wear brand Don’t Call Me Jennyfer (DCM Jennyfer), bankrupt since June, announced to AFP on Tuesday that it wanted to present a continuation plan, which will be revealed to the representative bodies of staff before the end of the year and then to court immediately.
This plan aims to “preserve as many jobs and stores as possible, (…) expand the target customer base” and rethink the supply chain by managing stocks “a little more just in time,” according to a spokesperson for the group.
The management of DCM Jennyfer did not want to specify whether these are additional investments.
An employment protection plan, announced last week to employees, foresees the elimination of 75 positions (60 at headquarters and 15 in warehouses), that is, 7% of all jobs, management told the AFP.
It does not plan to cut jobs in stores and no store closures are planned at this time.
DCM Jennyfer was placed in suspension of payments on June 28 before the commercial court of Bobigny (Seine-Saint-Denis), the management recalled.
Founded in 1984, the French brand aimed at young women employs more than 1,000 people and has 220 stores in France and 80 internationally. It declared having reached a turnover of 301 million euros in 2022, but did not want to communicate its losses.
Source: BFM TV
