Tony Parker now wants to sell “retirement reimbursement.” The Smart Good Things group, of which the former French basketball star is one of the shareholders and its deputy CEO from 2022, launched on Wednesday its new subsidiary Smart Good Retraite, dedicated to a “cashback” offer that will allow long-term savings term. A new diversification for Smart Good Things, which last year took its first steps on the stock market, known mainly for its instant drinks.
“Cashback” is a common commercial practice on the Internet, which is regularly found in the markets of large brands, which delegate the management of this service to third companies; However, the methods of some of its cashback specialists are criticized and the SNCF recently renounced this. The principle of “cashback” is simple: reimburse the consumer part of the amount of his purchases from certain associated sellers.
“Retirement savings plan”
As for Smart Good Things, its new “cashback” offer does not allow you to immediately recover the accumulated money, but rather save it for retirement. More specifically, the customer buys vouchers to pay for their purchases at associated brands and receives in exchange between 5% and 15% cashback, credited to a specific bank account. Then, the company offers, within three years, to open a “Retirement Savings Plan” to invest the accumulated sums.
To convince customers to register, Smart Good Things promises a “larger prize pool than on other platforms” and, above all, to make it “grow” into a retirement supplement by opening a savings product with a service provider. Furthermore, if the consumer does not place the money accumulated in “cashback” in a PER, they will have to wait at least 17 years to be able to recover it. Smart Good Things has partnered in particular with the Casino group.
Source: BFM TV
