The guest: Marlène Schiappa, former minister delegate of the Renaissance, retrained in communication by joining the consulting firm Tilder. In the program, she reviews her vision of the profession of communicator, what she intends to contribute to her future clients and the various communication tricks that she experienced while she was in the government. The news: – The Gafa do not pay enough to the media, Google pays Apple generously, Snapchat and Meta welcome Amazon, A first series launched on Tiktok… by Simon Tenenbaum The focus of the week: ¿ Should Emmanuel Macron have given up the march? against antisemitism? We decipher this absence with Wallerand Moullé-Bertheaux, founder of the medium Le Crayon and Marie-Virginie Klein, communication consultant and founder of Iconic. Our favorite campaign: Fred Delivery is the metaphor for shipping costs. A character out of step with his times, a little clumsy but always diligent in his mission: to interfere in each delivery. A bit like the fees that are added to your order at checkout. Let it be said, we would do without it, right? Campaign signed by BUZZMAN for Uber Eats.
Source: BFM TV
