Founded in 2010 by Julien Callède, Chloé Macintosh, Ning Li (future founder of Typology) and Brent Hoberman (founder of lastminute.com), Made.com had to declare bankruptcy and therefore completely suspend orders last fall . But the brand’s sofas, armchairs and other Scandinavian furniture are now once again accessible to consumers across the English Channel.
It is the Instagram platform that the brand has chosen to announce its return through a special video campaign. In the post from November 24 we can see a giant sofa moving towards its new store, located in a shopping center in Sheffield, northern England.
A return made possible thanks to the purchase of its brand and intellectual property by the British textile group Next last year.
Made.com returns with an offer quite similar to the one that initially made it successful. Sofas, tables with modern design and Scandinavian style. However, for new products, customers will be able to place an order and receive it the next day or via click and collect. The e-tailer intends to carry the best-selling products of the first Made.com and offer new products starting next month. It plans to expand its offering to small decorative objects, such as mirrors and cushions, available directly in the store.
Health crisis and increased costs
Created more than ten years ago, Made.com has made a name for itself in online furniture sales thanks to an original offer developed by in-house designers. In 2020, the site even went public in London, with increasing turnover (250 million euros in 2019) and an international presence.
But after very strong growth recorded during the health crisis of 2020 and 2021, combined with a disruption of value chains, especially in China, inflation finally overcame the company. Rising prices not only tested consumers’ purchasing power, but also caused furniture manufacturing and shipping costs to skyrocket.
As a result, the prosperous, strangled furniture seller had to close its doors, leaving several thousand customers in the lurch with no way to recover their already paid orders.
Let us remember that before declaring bankruptcy, the brand was present in England, Ireland and seven European countries. To date, only customers living in the United Kingdom can order furniture from Made.com.
Source: BFM TV
