The Uberized Christmas tree? If buying the conifer at a florist or large retailer is generally a family tradition, the Uber giant believes there is an opportunity for those who do not want to have to transport the bulky bush or for those who wake up at the last minute.
Uber Eats announced this Monday that it had partnered with Monceau Fleurs to offer a food delivery service for the first time. fir tree at home.
An operation limited in time and geographically since it is valid from December 1 to 17 inclusive, from 1 p.m. to 8 p.m. Monday to Friday and on weekends from 12 p.m. to 8 p.m. and only in Paris. The platform promises delivery “to your home in an average of 45 minutes.”
One in five households buys a Christmas tree
Two Nordman models are offered “traditional with dark green, shiny foliage, regular shape and loses very few needles”: 49.99 euros for the 125 x 150 tree and 59.99 euros for the largest model (150×175 cm). Shipping costs will be free.
Fir trees “grown in France and Belgium by producers carefully selected for their know-how and commitment to saving forests. All Monceau Fleurs fir trees are labeled with the MPS label or the Plante Bleue label,” says Uber Eats.
“In addition to our food and shopping delivery service, we continue to support our app customers in their daily lives by offering them exclusive Christmas tree delivery for the first time. We are delighted to be able to launch this new service at a time when the vast majority of Parisians want to buy their Christmas tree, a perfect time to take advantage of this exclusive offer,” explains Chloé Baruchel, General Manager Grocery & New Verticals Uber Eats France.
According to various studies, approximately one in five French households buys a Christmas tree, a figure that rises to 41% in households with children. The Nordman now holds the rope facing the spruce tree.
Source: BFM TV
