McDonald’s predicts that its network will reach 50,000 points of sale by 2027, around a quarter more than its current total, in particular thanks to significant investments, the American fast food giant announced on Wednesday.
The chain, which had 41,198 restaurants around the world as of September 30 of this year, will open nearly 9,000 new points of sale in the next four years, as many as in the period 2009-2023.
With this total, “Mickey D’s”, as it is sometimes known in the United States, is the world’s leading brand in the fast food and beverage establishment sector, ahead of Starbucks (38,000) and Subway (approximately 37,000).
McDonald’s largest market outside the United States is France, with more than 1,500 restaurants.
To accelerate the pace of its openings, the Chicago (Illinois) group plans to invest between $300 and $500 million a year until 2027, CFO Ian Borden said on Wednesday during a presentation to investors.
To achieve its development objective, the group plans to open 900 establishments in the United States, 1,900 internationally in direct operation and about 7,000 units in its markets under international license.
After reaching a peak in 2013, McDonald’s went through a delicate period until reaching a low point in 2020. The group has since recovered, with sales increasing by more than 20% between 2020 and 2022.
It benefited from investments in its existing restaurants, price increases, as well as the effect of the pandemic, which accelerated remote ordering.
The group has also benefited from the recent explosion of fried chicken sandwiches, which have become a star of its menu, accompanying the momentum of chains such as Popeyes or Chick-fil-A.
By 2024, McDonald’s has announced that it expects 2% growth in its turnover, excluding currency effects.
During the presentation of its third quarter results, the brand reported a slowdown in sales, linked to the deterioration of the economic situation.
Source: BFM TV
