Another new discount store: Wibra sets up shop in France. The Dutch non-food discount brand will open its first store on French soil in 2024, according to distribution specialist Olivier Dauvers and LSA Conso magazine. A first store that will open its doors in Roubaix, in the north, just a stone’s throw from Belgium, where the group is already well established.
Specializing in clothing and home linen, the Dutch brand is also known for its own range of home products, which promises low prices. On the shelves of its stores we also find hygiene products, stationery, toys, kitchen utensils and even decoration, an offer similar to that offered by other discount stores and stockists.
Online sale
Waiting to open its first physical store, Wibra has taken a first step in France by relying on the launch of its e-commerce site, now accessible to French customers. However, online sales are subject to a minimum purchase of 35 euros, not including shipping costs. A cautious first step in France for the Dutch discounter.
Noz, Stokomani, Gifi, La Foir’Fouille… Discount stores, bazaars and liquidation companies have increased the number of store openings in France in recent years, driven by a favorable context and by consumers who They look for lower prices. Without forgetting Action, a Dutch brand like Wibra, which has surpassed the 700 store mark in just ten years of presence in France.
Wibra today has 267 stores in the Netherlands and Belgium and has the ambition to reach 300 by 2025. After having been on the verge of disappearing during the health crisis, the Belgian subsidiary has recovered color in the last two years.
Source: BFM TV
