On Sunday, February 11, the Super Bowl will take place, the traditional final of the American football championship, which is expected to be followed by at least 110 million viewers this year. And among them there should be a greater number of women and young people than in previous years.
Because? Because the American singer Taylor Swift, who is achieving immense success on the other side of the Atlantic, will attend. The one who just won the Grammy award for album of the year for the fourth time will be in the stands to support her boyfriend, Travis Kelce, double champion of the NFL, the American football league.
Travis Kelce and his Kansas City Chiefs teammates will face the San Francisco 49ers this Sunday, on the grass of Allegiant Stadium in Las Vegas.
L’Oréal and Cardi B on the show
The brands intend to take advantage of the event to address this new audience. Therefore, companies operating in the health and beauty sector must offer advertising. And this will be the first time for some of them.
The cosmetics brand NYX Professional Makeup, owned by L’Oréal, will air for the first time an advertisement starring the singer Cardi B, CNN reports.
Commercials during the Super Bowl are famous for their exorbitant costs. Brands are expected to spend between $6.5 million and $7 million for 30 seconds of air time this Sunday, according to CNN.
Source: BFM TV
