The rise in prices continues to accelerate on the shelves. According to figures from the panelist NielsenIQ, inflation in the different retail channels (hypermarket, supermarket, discount, convenience and drive) reached 9.35% annually in October, after 7.59% in September and 6.61% in August.
This background trend that is cutting the purchasing power of the French “will undoubtedly force consumers to review the composition of their basket and brands to show creativity (promotion) and adaptation to increasingly reduce the salt bill of their cart of the purchase”. says Nicolas Léger, director of analytical customer service at NielsenIQ.
Among the most inflationary products are frozen meat and poultry (+28.57% compared to October 2021), paper towels (+23.48%), pasta (+20.36%), oil (+19.35 %) and toilet paper (+17.92%).
Instead, in one month, that is, compared to September 2022, kitchen paper registered the largest increase (+6.29%), ahead of toilet paper (+4.84%), canned vegetables ( +3.39%), milk (+3.12%) and fruit in syrup (+2.78%).
Increasing inflation at entry-level brands
As since the beginning of the inflationary wave, it is the products of top price brands that have increased the most (+13.48% compared to October 2022). A stronger increase that is explained by the greater weight of raw materials in the final price. For their part, private label brands (+12.16%) also increased strongly and widened a gap of 4 points with national brands (+8.11%).
To limit the increase in receipts, discount stores (Lidl, Aldi, etc.) and self-service continue to look the most suitable with respective inflation of 8.40% and 8.47% in October for a year. A level that, however, remains relatively close to the upturn seen in convenience stores (+8.81%) and hypermarkets (+8.82%). On the other hand, the gap is more substantial with supermarkets (+10.05%) remaining the most inflationary retail channel.
Source: BFM TV
