Balenciaga and Kanye West, it’s over. While we saw him slide through the mud a few weeks ago, sporting a mouth guard from the French fashion house, the American rapper and producer is no longer associated with the brand. Following the release of its third-quarter results, Balenciaga’s parent company, Kering, did indeed indicate on Friday that he would stop working with Yé, the outlet reports. world water day.
An announcement marking the end of the collaboration between Balenciaga and Yeezy Gap products, announced in January 2022. Marketed under the name Yeezy Gap Engineered by Balenciaga, the collection was the extension of the partnership between Kanye West’s brand and Gap, ended a year earlier
Last September, the artist had already ended his association with the American prêt-à-porter brand. As for the partnership that has linked him with the sporting goods manufacturer Adidas since 2014, his future is also uncertain. In recent months, the singer had expressed his disagreement with Adidas several times on Instagram. So much so that Nike’s competitor had indicated, in early October, to reassess his contract with the American designer and rapper.
repeated jokes
For several weeks, the rupture between the author of Stronger and Balenciaga was the subject of much rumour, the artist’s repeated escapades suggesting the brand would distance itself.
After being suspended from Instagram and Twitter for violating the platforms’ policies on hate speech, he positioned himself for Donald Trump’s takeover of the network. Within Press release broadcast on October 17, the company announced that it had reached an agreement in principle with the rapper to buy the platform. Launched in 2018, Parler is a social network popular among the American and European extreme right, with the presence of activist accounts banned on Twitter for comments considered racist or violent.
In the same week, the rapper also made controversial statements about the African-American George Floyd, whose death, on May 25, 2020 in Minneapolis, had caused a wave of outrage in the world. On the “Drink Champs” podcast, Kanye West claimed that he did not die because of the policeman who put a knee on his neck, but because of an overdose of fentanyl, a powerful opiate.
Lastly, a few weeks ago, during the presentation of her Yeezy collection in Paris, Kim Kardashian’s ex-partner appeared in a “White Lives Matter” T-shirt. This expression, commonly used within white supremacist movements, sidesteps the slogan against racist police violence, “Black Lives Matter.”
Source: BFM TV
