An awards ceremony in hybrid mode
IREF partner, BFM Business hosted the award ceremony at its studios, which was broadcast live, as well as on social networks. An evolution in the last 3 years that shows that the IREF has always known how to evolve and support its members since its creation in 1987, under the leadership of the then Ministry of Commerce.
This hybrid model between studio and online audiences is in line with IREF’s desire to show that its network members have fully integrated multi-channel and phygital communication into their communication. The IREF experts have also chosen this year the common thread of communication and network optimization at all marketing touch points.
Among the other topics discussed during this ceremony:
International and multi-franchise
· Progression and growth
CSR and ecology
The local and digital economy
the corporate citizen
Trophies that highlight the economic dynamism of French franchises
Sponsored by Bruno Le Maire, Minister of Economy, Finance and Industrial and Digital Sovereignty, this official contest “is the most recognized in our sector. It is the annual meeting place for successful brands”, enthuses Michel Kahn, President of IREF.
Every year in January the federation receives about a hundred applications. But the choice of the winners is based on an analysis of the files by the IREF grand jury, chaired by Pierre Goguet, president of CCI France. “The prizes are awarded both to those responsible for the networks and to the franchisors and partners”, specifies Michel Kahn.
The IREF 2022 Trophies, awarded excellence at all levels
Among the award-winning brands this year, let us mention, for example, Adopt, which has managed to develop an original perfume and care brand. Thus he received the Grand Prize for Commercial Success. The Guinaud Mary Cohr group received the Grand Prize for Excellence in International Development.
Several companies stand out in parallel in increasingly promising topics and supported by CSR approaches:
BlueStore, with the Responsible Citizen and Trader Award
Attima, which receives the Grand Prize for the benevolent and successful company
· Temporis, which won the Grand Prix for well-being and performance at work
Kyriad for one of its franchises that was awarded for its performance in a CSR issue in its establishment
a sign has won the Gold Trophy for innovative communicationthe red thread of this ceremony: hiccup boy. In this same real estate sector, the Stéphane Plaza franchise, present at the ceremony, won the Retailer of the Year Award.
Also, a premium grocery brand has “come back with a bang”, as Michel Kahn points out, the Damman Frères tea brand.
Reward the work of women and men with constant involvement
Finally, there are also women and men who have been awarded for their work and the motivation they inspire in their group:
· Krystel Blondeau, CEO of Louvre Hotels Group won the Woman of the Year award.
· Dominique Schelcher, CEO of System U received the highest distinction of the Trophies: the Jean-Paul Clément Award, named after the President and Founder of the IREF.
key figures
2000 commercial networks today in France
138,000 companies
1.3 million jobs
215 billion in economic weight (including 53 billion for the franchise),
“New networks and existing networks are keen to join IREF to develop and why not be in the spotlight for BFM Business! » Michel Kahn, president of the IREF.
To learn more, read his Dunod paper, “Franchise and Partnership: Developing or Integrating a Network of Brands,” the seventh edition of which was published in 2018.
#Iref2022 Trophies
This content was produced with IREF. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
