This is the pop moment of the year. The Eurovision final will take place on Saturday night in Basel, Switzerland. France is represented by singer Louane, well located behind the favorites of the betting corridors that are Sweden and Austria. A strange position that gives victory hopes. The victory that would imply that France is organizing the next edition in 2026. But beyond the reach of the media (160 million viewers), Eurovision is a true cash of the machine for the country or the host city.
It is true that Eurovision organization is expensive: 22 million euros in Turin in 2022, 28 million in Liverpool in 2023, idem in Sweden last year. But unlike a generalized idea, it is not a financial abyss. The costs incurred in logistics and reception of fans are largely compensated by economic benefits. Without forgetting the sponsors -tiktok, reserve, banks …, which add several million to the envelope.
This year, Switzerland sees large with 36 million euros for expected economic and economic benefits around 62 million, encouraged by the balance of previous editions.
97% of the hotel rooms occupied for the final
In Turin, Eurovision generated 23 million euros in direct and up to 100 million if we count the media exposure. In Liverpool, Jackpot: More than 66 million euros injected into the local economy. And in Sweden, Malmö has obtained 38 million euros thanks to visitors around the world.
It should be said that the musical event attracts many people. Turin hoteliers identified 100,000 nights during the 2022 edition (the competition is celebrated for 5 days between the trials and the final). There were 175,000 in Liverpool and more than 70,000 in Malmö. In Basel, hotels are full of 85% for the week and even 97% for Saturday night.
And then there is the box office. This year, the places were divided between 13 and 430 euros. Knowing that if the final is the most publicized night, the room that houses the event is full throughout the competition, even for trials and semifinals.
Therefore, it is far when it was said that France did not want to win for financial reasons. It is the opposite. And that is why France Télévisions does everything to bring the trophy this year. And I await a series of 12 points for Louane.
Source: BFM TV
