An announcement with a multicolored shoe from the provider of German sports teams in the acropolis of Athens unworthy Greece on Friday to the point that the Government promised to seize justice, ensuring that no authorization for this advertising has been granted. “The legal procedure has not been followed,” said the Minister of Culture, Lina Mendoni, arrested by the media and the opposition parties to the left.
She indicated that a complaint against “any manager” would appear before Justice, which will have to investigate this case. Adidas’s subsidiary in Greece did not respond to AFP applications.
Published in one of the many media on Friday, the photo was taken on Thursday night during a drone show organized by the Mediacom company on the promotion of an Adidas product in the Palais de Zappeion esplanade, a neoclassical building in the center of Athens, administered by a commission of government leges and supervised by the Ministry of Finance.
“There is a violation of the law on archaeological goods”
According to some media, the Mediacom Company had requested the authorization to celebrate this program on April 30, and obtained it against a “only 380 euros” rental. Also contacted by AFP, Gasolina Mediacom did not respond. But according to the minister, “Zappeion’s management should have asked for the approval of this authorization by the Ministry of Culture.”
The law on the use of the image of archaeological sites in Greece is particularly strict. Visited by more than 4.5 million people in 2024, the temple of the part in the upper part of the acropolis dates back to the 5th century. C. and was classified in the UNESCO heritage list. “The acropolis, a global symbol of culture and democracy, cannot be treated as a backdrop for commercial uses,” has an indignant step, the main opposition party.
The advertising was also criticized on social networks: “No to Yorgos Lanthimos. Yes to Adidas. No to art, yes to money.” In early April, the Ministry of Culture rejected a request by Greek director Oscarisse Yorgos Lanthimos to shoot in the acropolis, saying that the scenes of the film did not correspond to the image of the historical site.
Source: BFM TV
