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“Return from the United States for my things, what I saw there is far from what we say in France”

TESTIMONY. Philippe Véran is the president of Biotech Dental, a mastodon of implants, aligners and digital dental prostheses. The businessman, who moved at the end of 2024 his production of aligners from the United States to the south of France, remains pragmatic and thinks that his US partners who “Trumpism” are a passenger phenomenon. He tells his experience in BFM Business and explains that the true threat to the French and European economy is, with much, China.

“Return from the United States, I often go there for my business, since we have a large part of our activities that are on the other side of the Atlantic. And I can tell him that there is a big difference between the morals of people there and the processing of information at home in France and more generally in Europe.

All ads that are made much less the moral of the bosses and our employees on the site than with us. It is quite paradoxical since they have their scholarship that has collapsed, the inflation that can increase, the currency that depreciates … but is not demoralized.

When we address the political part with them as we do in France, they do not even evoke these problems of customs tasks. It is your daily life that interests them. Okay, see the scholarship fall, but after 20 years it increases. And if they do not need money immediately, it is not very serious for them.

I arrived there with a priori a priori because we have bad information of what Americans are happening.

“We are more concerned about them than themselves!”

In Trump, they simply say that it will not stay forever and that the page will become quickly. And by then we will find solutions. The paradox is that we are more concerned about them than themselves!

Why am I saying this? Because I fear that the effects of Trump’s policy end up being more harmful to us than at home. By giving too much importance, by focusing on this commercial war, we end up discouraging investment with us and we came to block our own economy.

This is the first problem. But the second is much more serious. With our obsession with Trump we forget the real danger: China. China is a threat a million times greater, in my opinion, than Trump’s agitation. In my activity sector, many industries have broken Chinese competition. In dental prostheses, for example, it is the Chinese who take market share of the United States.

“China will always be there”

However, we already have digitized and robotic production platforms. But in an equivalent product, they manage to obtain products two to three times cheaper. So much so that even French mutuality buys its prostheses in China now. It’s still a shame! And, of course, without patients being informed …

And in my other business, that of the dental aligners, if the Chinese arrive tomorrow with the same arrangements, they can also kill the market. Because they innovate until death, they have unbeatable prices and digital has given them an advantage that is not measured. Before it was a complicated activity for them. It was necessary to send the fingerprints of the tooth by plane, it was distinguished with the cold and the product was not of good quality.

Today, they have formed thousands of “small hands” throughout the country and it is enough to send them a digital file to obtain an unbeatable price thanks to their employees who have no vacation, less vacations, broader time spaces and infernal rates.

This is the reality of many markets today. And that is what really worries entrepreneurs on both sides of the Atlantic. The United States is and will continue to be a great market for us and a commercial partner. Trump will pass. But China is a competitor. And she will always be there. “

Author: BFM Business
Source: BFM TV

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