The Ready To-Wear Jennyfer brand will be partially assumed by two competitors in the sector, the commercial court announced this Thursday, June 12. It is the Beaumanoir group (which has Hide and Seek, Bonobo, Bréal and Morgan) and Celio.
350 employees and 26 stores will be included, according to the judicial decision that AFP has been obtained. Celio also resumes part of the employees and 7 stores. The Beaumanoir/Celio consortium helps preserve more than a third of Jennyfer employees who used almost 1,000.
Twelve recovery offers had been presented, but only two were considered “serious, complete and documented.”
Many difficulties
The French brand ready to use for children from 10 to 19 years Jennyfer, who had left a Bankruptcy period in June 2024He had requested his mandatory liquidation in April. The brand founded in 1984 had in mid -2014 220 stores in France and 80 internationally, and claims around 250 million euros in the annual billing.
He fell in delivery in June 2023 due to the “sudden increase in cumulative costs for rampant inflation,” he announced that he was going from less than a year ago, announcing “an initial investment of 15 million euros” and “the arrival of a new shareholder.”
Meanwhile, a work support plan (PSE) had intervened, which led to the abolition of 75 positions (60 at the headquarters and 15 in stores) without closing stores. Its new managing director, Yann Pasco, said in April 2024 that he wants to “preserve Jennyfer DNA”, which has “15% market share in children from 10 to 14 years” but also “expands the objective of customers” by positioning itself in 15-19 years and 20-24 years.
Source: BFM TV
