The last example of the commercial war between the United States and Europe? In recent days, in the 120 Swiss Railway Company (CFF) restaurants, there is no longer Coca Cola.
The famous drink has definitely retired from the sale, the operator and its catering service provider prefer its local version, Vivi Kola.
The flavor drink is sold at the same price as its American older brother, 5.40 Swiss francs or 5.75 euros anyway.
Vivi Kola is a well -known drink of the Swiss since it has occurred since 1938 of the Mineral Source of Eglisau, RTS remembers.
Addition
According to the SPC spokesman interviewed by The Daily Blick, this is not a reprisal measure with the United States, but an initiative to highlight the “Switzerland” (Switzerland), the products manufactured in Switzerland and of Helvet origin.
In fact, this decision is in a broader strategy aimed at emphasizing regional and seasonal products in Swiss trains.
In addition, the wine and beer offered on board are also of Swiss Swiss origin.
However, the Swiss media remember that commercial negotiations between Coca Cola and the great distribution are tense. Two channels of stores, migrous and Denner, removed the drink from their shelves due to the price increases required by the American giant.
Coca Cola Switzerland did not comment directly on this decision, but remember that it has produced in Switzerland since 1963, more than 95% of local ingredients.
Source: BFM TV
