The Ferrero’s confectionery giant would be about to conclude an agreement of around $ 3 billion to buy the Kellogg breakfast of the United States for breakfast.
The action of the American group WK Kellogg, born of the Division in 2023 of the Kellogg breakfast giant, flew almost 50% on Wednesday in electronic exchanges after the closure of the New York Stock Exchange, after the press information about a possible acquisition of the Italian Ferrero.
Less than five minutes after the end of the market session, the Wall Street Journal published on its website an article that states that Ferrero was “close to the completion of a transaction of approximately three billion dollars” to buy WK Kellogg (cereal cornflakes, Froot loops, krispies rice, all BRAN).
The financial newspaper specifies that the operation could be completed “this week” and that the Italian Agrifood Giant dam, which also has the Nutella and Kinder brands, is valued of $ 1.5 billion in the stock market and shows more than $ 500 million in debt.
Around 9 PM GMT, the title jumped 48.69%.
Requested by AFP, WK Kellogg and Ferrero did not respond immediately.
Towards the end of 2025
In June 2021, the Kellogg breakfast giant had revealed its intention to divide into three separate and independent companies, but in the end, in the end, only by two: WK Kellogg (Cereals) and Kellanova (snacks), which were born in October 2023.
KELLANOVA – Chips Pringles, Kellogg’s Brand Snacks (Egggo, Nutrigain, Rice Krispies Treats …), Cheez -ite, Carr’s – is currently the subject of an attempt to buy his compatriot Mars for 36 billion dollars, announced in August 2024.
The latter had a completion in the first half of 2025, but the European Commission, for fear of price increases for consumers in a context of high food inflation, opened an investigation on June 25.
“Now we plan that the transaction will be completed at the end of 2025; however, it is currently impossible to predict the exact calendar,” said the family group, arguing that the operation would offer “more options and innovation for consumers.”
The commission has until October 31 to make a decision on this operation that should allow Mars (Twix, Snickers, M&M but also animal food whiskeys and Royal Canin) to diversify in tasty snacks.
Source: BFM TV
