A Grandiose and Innovative Awards Ceremony
IREF partner, BFM Business hosted the award ceremony at its studios, which was broadcast live, as well as on social networks. An evolution in the last 3 years that shows that the IREF has always known how to evolve, remaining attentive to its members since its creation in 1987, under the direction of the then Ministry of Commerce.
This disruptive model between studio and online audiences is in line with IREF’s desire to show that its network members have fully integrated multi-channel and phygital communication into their communication. The IREF experts have also chosen this year the common thread of communication, network optimization, CSR, people and performance.
Regarding editorial content:
International and multi-franchise
· Progression and growth
CSR and ecology
The local and digital economy
the corporate citizen
Trophies that highlight the economic dynamism of the franchise and French society
Sponsored by Bruno Le Maire, Minister of Economy, Finance and Industrial and Digital Sovereignty, this official contest “is the most recognized and the most prestigious. This is the unmissable annual appointment of successful brands. Michel Kahn, president of the IREF, specifies that the IREF diplomas delivered to each laureate with the effigy of the Ministry, were signed by the Minister.
The selection of the winners is based on an analysis of the files (balance sheets, DIP, contracts, other documents) by the IREF grand jury, chaired by Alain Di Crescenzo, president of CCI France. “The prizes are awarded both to the leaders of the networks and to their affiliates”, specifies Michel Kahn.
The IREF 2022 Trophies, awarded excellence at all levels
Among the award-winning retailers this year, let’s mention Adopt’, which has developed an original brand of perfumes and skin care products. Thus he received the Grand Prize for Commercial Success. The Guinot group, for its part, won the Grand Prize for Excellence in International Development.
Stéphane Plaza, present at the ceremony, won the Retailer of the Year Award – real estate sector.
Several companies stand out in parallel in increasingly promising topics and supported by CSR approaches:
BlueStore, with the Responsible Citizen and Trader Award
Attila, who receives the Grand Prix for the benevolent and successful undertaking
· Temporis, which won the Grand Prix for well-being and performance at work
Kyriad for one of its franchises that was awarded for its performance in a CSR issue in its establishment
a sign has won the Gold Trophy for innovative communicationthe red thread of this ceremony: Real Estate Guy Hiccup.
Furthermore, the premium grocery brand “that confirms its legitimacy”, as Michel Kahn points out, is the Damman Frères tea brand. Let us also mention the signs ALAIN AFFLELOU, BUT INTERNATIONAL, etc.
Reward the performance of women and men with constant involvement
Finally, there are also women and men who have been awarded for their work and the motivation they inspire in their group:
· Krystel Blondeau, CEO of Louvre Hotels Groupthus obtained the Woman of the Year Award.
· Dominique Schelcher, CEO of System U, the Jean-Paul Clément Award trophy, the highest distinction of the IREF that honors the great personalities of the networks, who work at the service of the French economy and associated trade.
find the repeat
2300 commercial networks today in France
168,000 companies
1.4 million jobs
220 billion economic pesos (including 54 billion for the franchise)
“Networks of all sizes and in all sectors of activity have a lot to gain by joining IREF to increase their visibility, accelerate their development and thus increase the appeal of their concept and, in its best form, be the center of attention of BFM Business ! » Michel Kahn, president of the IREF.
To learn more, read his book at Dunod, “Franchise and Partnership: Developing or Integrating a Network of Brands,” the eighth edition of which is announced in January 2023.
#Iref2022 Trophies
[AP1]Figures to update?
Source: BFM TV
