Summer sales, punctuated this year by The Heat Wave, are completed this Tuesday, July 22 in most France regions with gloomy sales after a positive start of the year, and the question of the relevance of this period of promotions agitates companies in the sector.
Store sales fell 5% during the first three weeks of sales compared to the same period last year, and 3% online sales, according to the INT clothing signal panel. For the commercial alliance.
Only Paris is going well, with a rebound of 3%, after having suffered in 2024 of the Olympic Games.
However, he called to “put in perspective”: in the first half, sales increased by 1.7% compared to the first six months of 2024.
And it highlights “a very beautiful climate in spring and at the beginning of summer, many French (…) may not have been waiting (the period of)”, began on June 25 to buy.
Heat
The beginning of sales was also accompanied by a heat wave in France, discouraging consumers from moving.
“Apart from a little in the morning, we hardly had anyone in heat waves, it was really very quiet,” said a Parisian merchant quoted in Crocis, the Economic Observatory of the Chamber of Commerce and Industry (CCI) Paris ile-de-France, published on Monday.
“Private sales are increasingly part of the panorama,” which “invades sales customers,” says Bénédicte Gualbert, responsible for this research.
The result of these four weeks of discounts is “in general very average”, deplora Pierre Talamon, president of the National Ready Federation (FNH), informing a “lack of appetite for sales by the consumer.”
“We claimed to change sales at the end of the season,” he told AFP, emphasizing the need to buy “better, less,” a “paradigm shift.”
“Something to reinvent”
In spite of everything, merchants remain attached to this meeting, which is still “a unique moment because it is the only unifying and unifying moment of all trade,” says Yohann Petiot.
“What merchants tell us is that there is always a somewhat magical effect (sales), although drugged in relation to what was 15 years ago,” Bénédicte Gualbert added.
Yann Rivoallan, president of the French Ready To-We Federation, points to the competition of the China and Temu to explain these mediocre sales.
Adopted in the National Assembly, then, at the beginning of June, in the Senate, this bill must now be subject to an attachment of students during a joint committee (CMP) expected in autumn.
For Yann Rivoallan, there is “something to reinvent” in terms of sales “, but as long as there are Shein and Temu to do everything and anything, that prevents us from building a healthy ecosystem for customers.”
Source: BFM TV
