The American specialist in the toy Mattel published on Wednesday, July 23, a backward turnover and below expectations, particularly heavy for his Barbie franchise and in a context of uncertainties about customs tasks.
The group billing fell around 6% for a year, to $ 1.02 billion, less than the 1.05 billion expected by the consensus of Factstet analysts.
The company’s income, California, were undermined by a drop in the sales of their wrists (-19%), and in particular the famous Barbie (-25%).
Barbie sales that fall in North America
This decrease in the doll market is particularly visible in North America, where Barbie sales have been amputated by a third (-34%).
“Barbie continues to speak around the world, and we are sure of the solidity of the brand,” said Ynon Kreiz, Mattel head on Wednesday during a call with investors.
According to the brand’s financial director, Anthony Dysilvestro, “retailers have adjusted their orders according to the uncertainty surrounding customs tasks.”
Mattel reformulated the annual forecasts on Wednesday after having suspended them in the first quarter due to the commercial war launched everywhere by Donald Trump against the commercial partners of the United States.
Some surcharge is already in force (steel, aluminum), but the largest contingent must be applied as of August 1.
“Maybe the children have two dolls instead of 30, and maybe the two dolls will cost some dollars more,” said Donald Trump.
Sales reduced by increased customs tasks
The Group’s 2025 forecasts have been reviewed down: Mattel now provides an increase in turnover of around 1% to 3% against 2% to 3% during 4T results in 2024.
From April to June, the net profit reached $ 53.4 million, 6% less than for a year. However, it is more than the expectations of analysts, which took advantage of $ 49 million. Informed by action and excluding exceptional elements, given reference for markets, it is 0.16 dollars, which was anticipated by the market.
During the call with investors, the Mattel head also highlighted the “objective” to “launch one or two films per year” with the image of the different brands of the group.
In 2023, the movie “Barbie” (with Margot Robbie and Ryan Gosling) was a resounding success by raising more than $ 1.4 billion at the box office.
In electronic exchanges after the closure of Wall Street, Mattel’s action lost 3.51% to $ 19.49 around 10:00 pm GMT.
Source: BFM TV
