Bernard Arnault says that LVMH cannot “blur with the United States” in customs and announces open a new workshop near Dallas

The CEO of the LVMH LVMH Arnault luxury number one believes “essential” that the European Union (EU) finds “a friendly (commercial) agreement with the United States”, under the penalty of penalizing strongly to French and European companies, this Thursday in an interview in Le Figaro.

“We cannot afford to fight the United States and embark on a commercial war with the main market of our business,” he warns, noticing that it would be “very harmful to European industrialists, and in particular for French entrepreneurs,” according to the published words. “Even if it may seem easily unbalanced, it will be preferable to the confrontation,” he insists.

The leader who says he has a “pragmatic, efficient and friendly” result of discussions between Europeans and Americans, announces at the same time the opening of a new workshop in the United States: “Louis Vuitton already had a workshop in the United States when I reached LVMH. From the development of the United States house in the United States.

This new workshop will be close to Dallas, where Louis Vuitton already has a workshop, opened in 2019 in the presence of Donald Trump, and must be delivered at the end of 2026 or early 2027, said a source close to the file to the AFP.

Give customs to relocate to the United States

LVMH, which produces 25% of its sales in the United States, already has three Louis Vuitton workshops and four Tiffany American brand workshops in the US territory. “For our American customers, buying a product by Louis Vuitton in the US. It is not a problem,” says Bernard Arnault.

In May, its competitor François-Henri Pinault, CEO of the Kering group, owner of Gucci, Yves Saint Laurent or Balenciaga, said that “it would not make sense to have Italian Gucci bags made in Texas.”

During the first save of negotiations on American customs tasks in April, Bernard Arnault, who had attended the first lodges in the nomination of Donald Trump, four months before, estimated that if “we end up with high customs duties, (…) we will have to increase our US productions.”

A month later, Donald Trump received him with his son Alexandre in the White House, who called them “very good friends” apart from the preparation of the 2026 World Cup.