Accused of promoting eugenics and ideals of white supremacy or, on the contrary, praised for its audacity and reaffirmation of traditional values, an advertising campaign of the American Eagle Jeans Sydney Sweeney brand presented a strong internet controversy.
Some users of social networks have outraged, saying that the word game of the slogan “Sydney Sweeney has excellent jeans” (“Sydney Sweeney has excellent genes”), associated with blue eyes and blond hair of the actress, has racist connotations.
Others, on the other hand, the opponents declared what they denounce as the “Wake” ideology, praising this campaign launched last Wednesday, believing that it is not imbued with politically correct.
Texas Republican Senator Ted Cruz published a photo of Sweeney in X and wrote: “Wow. Now, the crazy left attacks beautiful women. I am sure that it will be fine in the surveys.”
A controversy that had an influence on the Jeans brand scholarship course that Flambo in full session last Wednesday from $ 10.40 to $ 13.23 before falling from then on causing American Eagle to call it “the same stock” is a strongly influenced value by viral media or phenomena. According to Factstet data, more than 13% of American Eagle shares available for negotiations were sold outdoors, that is, investors make a downward commitment.
Neither American Eagle nor the 27 -year -old actress, nominated at the Emmy Awards and especially known for her roles in the series “The White Lotus” and “Euphoria”, publicly reacted to this controversy.
According to her, her collaboration with Sweeney was aimed at “strengthening the position of the brand of its jeans brand with generation Z”. American Eagle’s action recovered in almost 20% in a week when he had lost 40% since the end of January.
Cultural split
“Genes are transmitted from parents to their children, they often determine characteristics such as hair color, personality and even the color of the eyes. My genes are blue,” Sweeney said, dressed in jeans, in one of the spots.
This controversy illustrates a neckline in the current cultural war in the United States: the conservatives who claim to be “anti-dispected” are seen by a celebration of traditional beauty against the progressives who denounce excluding and gross standards.
For Rachel Tashjian, fashion critic at the Washington Post, regardless of the fact that this announcement or has no racial connotations or an intentional message beyond the sale of jeans, “it is part of a wave of images of influential, pop stars and musicians who seem attached to the values of another era.”
“In the last five or six years, fashion and pop culture seemed very interested, even dedicated, in body positivity. Today, we are watered with images of thinness, whiteness and ostentatious wealth,” says an interview published on Monday.
Source: BFM TV
