The Japanese automotive giant Toyota, number one in the world in the sector, reduced his net profit forecasts in 2025-2026 on Thursday, August 7, in a “difficult environment” in particular directed by the American customs surcharge that should cost more than 8 billion euros in the year.
The manufacturer awaits a net gain of 2,660 billion yen (15.46 billion euros) for the convincing financial year, against 3,100 billion previously estimated yen. This represents a collapse of 44% for a year.
“Due to the impact of US customs tasks and other factors, the real results recorded a drop in operational gains, and the forecasts were reviewed down,” Toyota said.
A quarter of Toyota’s sales in the United States
The manufacturer’s action closed up to 1.50% in Tokyo after falling to 2.4% just after the publication at noon.
Toyota’s net profit in the first quarter (April-June) melted from 36.9% to 841 billion yen (4.88 billion euros), with fogged profitability for the cost of US customs tasks.
And although its quarterly billing (+3.5%, 12,253 billion yen, or 71 billion euros) was maintained).
Japanese car exports to the United States, Keywater, where Toyota has almost a quarter of its sales, Washington has imposed since April of 25% surcharges, in addition to the 2.5% already applied previously.
After an agreement concluded at the end of July with Washington, Tokyo claims to have obtained that total customs duties applied to the car are reduced to 15%, but the implementation calendar remains uncertain.
Throughout the Financial Year 2025-2026, Toyota estimates that the customs surcharge of the United States will begin 1,400 billion in operational profits, an equivalent cost of 8.14 billion euros.
Honda can bet on its factories in the United States
For its part, Honda, the number two of the Japanese car, saw the collapse of its net profits in half in the first quarter of its unconventional exercise.
However, Honda is capable of resisting better than its competitors: it is locally in its 12 American factories more than 60% of the vehicles it sells in the United States, the highest percentage of Japanese manufacturers, recently deemed dear Tatsuo Yoshida, Bloomberg intelligence analyst.
On the contrary, of the 2.33 million vehicles that Toyota sold in 2024 in the United States, only 1.27 million were produced.
Toyota certainly has 11 factories in the United States, the most recent of which is a battery factory for electric vehicles and hybrids in North Carolina, an investment of $ 14 billion that testifies its greatest commitment in the country. Last March, the Japanese group also planned to produce the next generation of RAV4 in the United States, when it would import from Canada and Japan.
But Toyota is also strongly established in Mexico, since part of the severely disturbed cross -up production chains: cars and pieces of Mexico and Canada are now taxed at 25%, even if softening is organized.
Toyota also invests in China
At the same time, Toyota intends to strengthen in China, a crucial market where its sales had plunged last year against the strong competition of Chinese manufacturers, including Byd, electric car champion.
To face him, the Japanese group announced in March the construction of an electric car factory in Shanghai, nesting the American immersion Tesla.
Finally, Toyota announced at the beginning of June his project to take control of a subsidiary, Toyota Industries, of which he only had 23% and provided him with components and equipment. Therefore, he would have left the scholarship.
For Toyota, the objective of the operation is to strengthen the management of its supply chain.
But the amount proposed to dedicate to the acquisition of Toyota Industries has aroused great dissatisfaction with part of the shareholders of this subsidiary. The latter denounced the opacity of the operation and the underestimated assessments, causing debates about the group of the group.
Source: BFM TV
