The Champagne sector has stopped imposing the headdress in its bottles, believing that the absence of this ornament, often in aluminum or plastic, did not threaten the image or sales of the denomination, according to a press release transmitted on Wednesday. Since the entry into force of a new European regulations in 2023, the fixation of limits in the traffic jams of effervescent wines has become optional, recalls the Champagne committee in its press release. However, each designation of protected origin (PDO) can decide to maintain this obligation in its specifications.
As a precaution, the champagne sector had initiated a procedure in this regard with the National Institute of Origin and Quality (INAO), the time to carry out a study “on the role and perception of the headdress by consumers”. This study showed that the headdress was perceived by consumers as a “strong champagne identity sign,” according to the interprofessional organization.
This “influence” headdress, the choice of consumers, which generally leads them to prefer a bottle of bottle to another that would not be “, according to the study conducted by the Champagne committee. However, their absence does not lead to a significant risk, neither by the image nor by the general sales of the sector,” according to this same study. Risk of Champagne’s name. “
“The right to choose”
Some features of champagne demanded the abandonment of the headdress, for ecological reasons, but also for independence. “During the Covid, we could no longer enter the heads. We look for pudding or plastic alternatives, we wanted to create our own excessive expansion avoiding the creation of a waste that is often not recycled,” explains Vincent Cuillier, co -Founder of the winemaker of the “taken off in Champagne” collective.
“Tons of plastic were for uninteresting garbage. There are more natural ways of dressing a bottle. We have nothing against the headdress, but we campaigned for the right to choose,” adds Olivier Horiot, winemaker in Dawn and a member of the Pesant Confederation.
Source: BFM TV
