incomparable technicality
Specialized in packaging and more particularly in the application of metallic or transparent films, Eurobrillance is positioned as a creator of materials for the packaging market. From mascara to champagne, through playing cards or the creation of holographic boxes and food packaging, the company has developed dedicated technology that cuts across all sectors.
The Bas-Rhin company and its 35 employees have dedicated resources to innovation to be at the forefront of their expertise. The right tool for all machines, does not require any industrial and manufacturing processing by customers. Thanks to its internal agility, Eurobrillance supports companies in their requests for innovation and in their decision-making almost instantly. “With the 2025 deadline and the important regulatory changes around the recyclability of packaging, we are trying to metallize the product without plastic inside. We have a growing demand from customers in this direction”, says Boris Hoffarth, CEO of Eurobrillance.
A civic leadership
At the heart of the company’s philosophy: innovation and quality. Eurobrillance has taken on the task of thinking about new products in keeping with the times and their adaptability to the vision of their clients to allow them to make a smooth transition in their production. Today, the civic role of the company and the involvement of its employees are at the heart of the challenge that awaits them: the recyclability of packaging and respect for environmental regulations.
“Our role is to support the packaging industry so that it is ready in 2025, this also started in France, particularly in parapharmacy with a very noble environmental philosophy”, adds the general manager. Eurobrillance has also developed the Paper Flex brand, thus eliminating practically all aluminum from its production, suitable for products that require very long conservation thanks to materials with very high barriers.
The packaging sector is evolving. While demand for brands is increasing sharply, many players in France are adapting and offering new solutions to stay ahead of upcoming environmental deadlines, thus staying the course of innovation.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
