It was during a parade this Tuesday on a train parked in the Gare du Nord of Paris that the Eurostar company released the new uniforms of its employees. Ten years have passed since the 2,600 employees of the SNCF subsidiary had not changed their outfit.
The next time you take a high -speed train in the channel tunnel, so that you can fulfill the new appearance of the agents that “is inspired by what Europe best has.”
Each piece corresponds to a country crossed by Eurostar: “French elegance with a navy blue monochromatic and clean cuts, the urban art of Brussels and Amsterdam, mentioned by the graffiti print scarf.”
But what attracts the greatest attention is “the symbol of British self -expression with Dr. Martens Green.” In fact, these shoes have illustrated the “punk” spirit of English for decades and are recognizable at first sight.
The collection is signed by French designer Emmanuelle Plescoff, who previously collaborated with Christian Lacroix. It was co-created with 80 employees “who contributed and exchanged for more than two and a half years,” explains the operator.
Supervised production sector
“Working with Eurostar has been a unique experience. It is the first time that I have seen that a business attributes so much importance to the participation of its employees in the creative process,” said Emmanuelle Plescoff, cited in a press release.
Eurostar emphasizes that these uniforms are produced locally in factories located “in the Euromed region (Europe-Mediterranean, editor’s note), all actors in the manufacturing chain respond to the strict standards (environmental, social and governance)), with verified certifications of sustainability and well-being of the workers.”
“This new collection completely reflects our identity. Highlights the inheritance of Eurostar and our European mentality went to the future. Chic, elegant and emblematic. In addition to our team. As soon as our employees take it, our clients know that they are in good hands and that we will make them live a unique moment. We are proud to reveal this new collection today while we accompany them to accompany them to the only Eurolestar”, the comments of Eurostar. Eurostar.
In 2024, Eurostar transported 19.5 million passengers. In a monopoly situation in Transierche links, the company will see very aggressive competitors in the coming years.
Source: BFM TV
