The Elysée tries to reassure French companies. On November 17, a French edition of the “Choose France” summit, until now dedicated to foreign investors, will be organized in Paris. The opportunity for Emmanuel Macron to show an attractive France, despite chronic political instability since his decision to dissolve the National Assembly in June 2024 and the current budget debates whose outcome worries French businessmen.
This “Choose France: Edition France” summit will be held at the Maison de la Chimie, a convention center in the 7th arrondissement of Paris, and not at the Palace of Versailles, where the event is usually held. The program includes bilateral meetings, round tables and investment announcements.
Large groups, but also ETI and SMEs
With its French edition of Choose France, the Elysée wants to show an industrial France that resists, thanks to the examples of Safran, Sanofi, Airbus Hélicoptères, Danone, Nexans, OVH and Clarins. Some ads will be new, others, from the last twelve months, will be “repackaged.” Large public or private groups, but also medium-sized companies and SMEs, will be honored in all sectors, including digital, energy, aeronautics and even services.
In a gloomy European context, especially in Germany and Italy, France remains resilient, competitive and attractive, explains the Head of State’s entourage. This tricolor version of Choose France must also respond to the “frustration” felt by French investors, while foreign investors are received every year with great fanfare in Versailles, indicates Le Figaro.
The last Choose France summit, a large annual communications operation by the Elysée to promote the image of a pro-business country, was held in mid-May 2025. Twenty billion euros in new projects had been announced.
This summit occurs especially in the midst of the parliamentary debate on the 2026 budget, which raises fears of an increase in taxes on high net worth and, in particular, on companies. As part of the review, the National Assembly thus adopted, this Friday, October 31, a first measure of taxation of high assets directed to holding companiesalthough Republicans have greatly limited the scope.
The leader of Les Républicains (LR) deputies, Laurent Wauquiez, was delighted to “stop the fiscal madness and fiscal mania” of the budget draft.
Source: BFM TV
