Born from an avant-garde vision, Maison Telmont was created in 1912 thanks to the initiative of the LHôpital family. 110 years later, the entity continues to reinvent itself by publicly committing itself to environmental issues. “Telmont is a kind of century-old start-up”, declares its president, Ludovic du Plessis, at the head of the structure along with three other shareholders: Rémy Cointreau who is the majority group, Bertrand LHôpital, fourth of the generation and since last February Leonardo DiCaprio. Convinced by the change undertaken by Maison Telmont, the illustrious actor decided to make a concrete commitment to the project called “In the name of the Earth.”
Launched in 2020, this initiative marks an important turning point in the history of the Champagne brand. Maison Telmont is committed to converting to organic farming and will have its estate 100% certified in 2025 and that of its winegrowing partners will be 100% certified in 2031. Today it is already 55% of all certified grape supply organic or in conversion explains Ludovic du Plessis.
Concrete measures, total commitment
In order to significantly reduce its carbon footprint, Maison Telmont has decided to make several important decisions. “We have stopped packaging, cases or gift boxes completely. This reduces our carbon footprint by 8% per bottle. Since then, sales have never stopped increasing, so it means that the customer is ready to hear the message”. The champagne company has also decided to use a single bottle model. No more special formats, certainly more beautiful to look at but heavier than the classic bottle. “We have also stopped using clear bottles that are made with 0% recycled glass. We only use the green bottle that is made with 87% recycled glass”. Another strong decision is to reduce the weight of the Champagne bottle, a crazy bet but in the process of becoming a reality at the hands of Verralia.
Regarding the transport of its merchandise, Maison Telmont sends all its bottles only by rail or sea and not by plane. Within the estate, the fleet of vehicles is 100% electric, the energy is fully renewable and the tractors will soon run on biofuel. To this is added the total transparency in all the brand’s products with individually numbered front labels that reveal the details of the composition and elaboration of each of the cuvées.
“We believe that wine is good if the land is beautiful”. It is with this phrase that Ludovic du Plessis summed up the entire approach taken by Maison Telmont. A strong commitment to the future but above all a beautiful slice of humility before nature and respect for the earth. More than a project towards excellence, a true philosophy.
This content was produced in association with OpenMedias. The BFM Business editorial team was not involved in the production of this content.
Source: BFM TV
