The label waltz continues. In November, the prices of consumer goods shot up 11.96% year-on-year in supermarkets, according to panelist IRI. An inflation whose impact on purchasing power affects 81% of French families, according to a survey* carried out by the E.Leclerc Observatory of new consumption and BVA.
With rising prices, more than nine in ten respondents (92%) say they are already paying more and more attention to their overall spending. More than half say, for example, that they have recently reduced their gas and electricity costs or plan to do so (53%). Almost as many reduce or plan to reduce their travel (50%), their consumption of food products (49%) or even cancel their subscriptions such as Netflix or Disney + (49%).
Although 80% of the families surveyed believe that the hardest part is yet to come, they have no intention of suffering the rise in prices without doing anything. Especially since 91% consider that it is important to preserve a share of pleasure in their consumption. To preserve this pleasure, eight out of ten households (78%) indicate that they have changed their way of consuming and almost two thirds (65%) declare that they have found ways to make the most of their resources.
Among the strategies adopted to optimize their expenses, 23% of those surveyed say that they recently began to favor short circuits and local stores, while 24% have recently been going to clearance stores. They are also 31% for limiting the frequentation of stores since the return of inflation, 24% for multiplying the signs to find the best prices and 22% for going to discount stores.
Consumers adapt their behavior in the store
Once in the store, a third of respondents (34%) say they have recently reduced the quantities purchased and 24% now set an amount that should not be exceeded. Among the other new habits are the limitation of the consumption of certain products (meat, organic) for 30% of those surveyed, the purchase of products in quantity to anticipate a shortage (24%) or even a greater sensitivity to promotions ( 31%). .
Consumers are finally adjusting to inflation by finding alternative solutions to preserve their purchasing power. 30% of respondents say they are now looking for good deals to save money, while some have recently used peer-to-peer mutual assistance services (14%) and money-back solutions (21%).
In the end, 91% of families say that they are making efforts to mitigate the impact of the inflationary shock on their consumption. Efforts thanks to which 64% of those surveyed feel that they are doing well despite the limitations of their budget.
*Survey carried out among a representative sample of 1,000 French people aged 18 or over, the main purchasers in their household and with at least one dependent child.
Source: BFM TV
