Can you introduce Impakt 360?
Xavier Hirth: At Impakt 360 we have two businesses. we are the first a production agency that creates immersive experiences. For this reason, we offer virtual tours and immersive experiences throughout the national territory. We work on a number of technologies, such as:
- Google Street View virtual tour, to update the Google Street View information of the establishments;
- 360° video, for example to create training courses;
- 3D modeling, to face the challenges of the real estate development market;
- 3D virtual tour, to create digital twins or customer acquisition tools such as virtual merchant showrooms.
We also a communication agency specialized in the SEO optimization of Google My Business. Pour explicer de façon très précise ce que l’on fait, voici avant tout ce que l’on ne fait pas: nous ne travaillons pas sur les réseaux sociaux, nous ne travaillons pas sur le référencement payant, et nous ne faisons pas de site Internet…
Our business is to ensure that our clients’ Google My Business pages appear in the first results of Google, for example, when the search terms are “real estate agency” or “furniture store”. In addition, the virtual tour of Google Street View is here one of the tools that allows us to improve the quality of the page for the Google algorithm, and therefore, optimize the classification (classification) of it.
What is a virtual tour?
XH: The term “virtual tour” is used to define a lot of technology. In concrete terms, a virtual tour is a series of 360° panoramas linked together to propose a journey. This day, the most used virtual tour is the Google Street View tour. Similar to the Google car on the street, it allows you to visit the interior of an establishment directly from its Google listing.
Virtual tour can also become commercial. In this case, it creates a unique user experience, in a virtual environment. Thus, it is revolutionizing the way of buying online. The customer can walk around there as he would in a physical store, see an object he likes, put it in his basket and continue his visit. Rather than simply scrolling through different items, the store’s environment and scenery are attached to the merchant’s site. Therefore, the virtual tour makes the business more attractive to customers.
Finally, the enriched immersive experiences (digital twin, virtual visits to museums, for corporate training, etc.) respond to broader problems and adapt to everyone’s needs. Simple remote visit or true marketing tool for a company, these experiences are systematically tailor-made and almost limitless.
Is a VR headset required to access a virtual tour?
XH: No, they are accessible in the same way as 360° videos on YouTube. They can be experienced from different media (smartphones or tablets). Instead, our virtual tours are indeed compatible with VR headsetsfor an even more successful user experience.
Some of our clients use VR headsets, for an immersive experience, when at trade shows. This is the case of one of our clients who exports his wine to China. The 360° video of him caused a sensation at the Shanghai Wine Fair. Buyers came to his stand to discover with their own eyes his farm, his winery, his way of working, see the machines in action… They were told a whole story. An experience like this is much more valuable than a simple tasting.
Exactly who is this technology for?
Alexandre Blanes: Our know-how is aimed at a wide range of companies. Small business who wants to be well referenced in Google to reach their customers locally, to large groups like Sandro, who want innovative and standardized communication in each of their establishments, including administrations willing to offer innovative experiences.
the virtual tour can be used for basic promotion, as in the real estate sector, which consumes many virtual tours to present productsfor later use, with a real strategy that will be adapted to the client.
The difficulty in this sector is to easily find a service provider, whatever your address, and at competitive prices. That is why Impakt 360 has launched a platform to connect future customers with all our colleagues located throughout France.
How does this platform work?
XH: All you have to do is write your address, choose your intervention date in the diary and indicate the area of the place. This order can be made from anywhere in France. The customer will always find someone to come to the site and take a virtual tour in 48 hours.
this service is unique in the market and is aimed at both individuals and professionals. A real estate agent can use it to offer a virtual tour of a property. An individual who does not have the possibility of moving can also request a virtual visit to put their property up for sale. Finally, a large group will be able to order an intervention in each of their stores.
How does it stand out from other players in the market?
AB: There was a lot of enthusiasm for the virtual tour during Covid. So much so that today, many small players are flooding the market. Impakt 360 stands out for its age and its ability to serve companies with several entities in the national territory, even hundreds. We can also run virtual tours throughout Europe. However, the vast majority of our colleagues are confined to a single city.
In addition, we are able to support our clients in ambitious projects. This is particularly the case for museums, which do not simply need virtual tours. We feed them with dynamic elements (videos, motion design, etc.) and functionalities provided by a whole team and our experience in this area.
How do you imagine the future of virtual tours?
AB: The virtual tour is evolving! It is no longer just about visiting a place. Companies and individuals ask for new features, interactions, avatars, visio modules, specific overlays… Found a commercial interest (train new employees, introduce your company and the way you work) and a commercial interest (to sell more and promote your products in a different way).
XH: The virtual tour is also a good tool to accompany an artistic project. Last year we supported Sony Music, which launched a whole project around the world of the rapper Ronisia. From a web series, we reconstructed an apartment that was featured as yours. Visitors then had to walk around to discover her universe and access her tour’s online sales from their room. This is also how the virtual tour can serve creativity.
Finally, the rise of the metaverse can also serve the virtual tour. In fact, it may be the gateway to a virtual tour accessible directly from the metaverse.
This content was produced with SCRIBEO. The BFMBUSINESS editorial team was not involved in the production of this content.
Source: BFM TV
